Breathe Easy

A kaftan that was digitally printed on 5 momme silk using reactive dyes. The piece was featured in Donghua Fashion Week 2018 located in Shanghai, China, as well as Sourcing at MAGIC Fall 2018 in Las Vegas, Nevada.

The target market is Nellie, a young women in her mid twenties who enjoys being outside and going on adventures, but also likes spending a day curled up on the couch. She likes to be comfy and relaxed but still show her style.